Entry-Level School Counselor Salary in Pierre, SD: $38,751 (2026)
Quick Answer:New school counselors entering the Pierre, SD job market in 2026 can expect a starting salary around $38,751 (BLS 10th-percentile benchmark for SOC 21-1012, projected from 2025 OEWS data). Stripping out Pierre's local price level (BEA RPP 92.8 — 7% below national), a first-year paycheck buys what $41,758 would in average-cost America. Most reach the city median ($54,970) within a few years of clinical practice.
Based on BLS state-level estimates · View source

The prospect for new graduates entering the field of school counseling in Pierre, SD, appears promising. In 2026, beginning school counselors can expect an entry-level salary starting at approximately $38,751. This figure represents an accessible entry point, albeit still below the city’s median salary of $54,970. However, within the first few years, those new in their careers may gradually see their pay rise, with many likely reaching around $46,584 as they gain experience and begin to establish themselves in the profession. The continued demand for school counselors, driven in part by heightened focus on mental health support following recent crises, suggests that Pierre offers a favorable environment for recent graduates eager to embark on their careers.
About the Pierre Market
Salary estimated from South Dakota average ($58,000) adjusted for local cost of living.
Career Earnings Timeline in Pierre
New Graduate
Early Career
Mid Career
Experienced
Salary progression estimated from BLS percentile data. Actual progression varies by employer, certifications, and specialization.
2026 Salary Percentile Distribution in Pierre
Entry-level school counselors in Pierre, SD typically start between $38,751 and $46,584 per year (2026 est.). The full salary range spans $46,453 from the 10th to 90th percentile, with the local median at $54,970 — 14.56% below the national median.
Return on Investment
The average school counseling program cost in South Dakota of $35,000 represents just 90.32% of the starting school counselor pay ($38,751/year) in Pierre. Most graduates begin earning back their investment from day one, though actual ROI varies based on living expenses, loan interest, and the 2-year opportunity cost of schooling.
Program cost estimates based on CACREP-accredited master's programs in school counseling. In-state public institutions are the lowest-cost option; private universities carry higher tuition. Totals reflect tuition and required fees; practicum and internship hours are typically unpaid and add opportunity cost. State licensure requirements may mandate additional coursework.
SC, LSC Salary Negotiation Tips for New Graduates in Pierre
- 1Research the Pierre market: entry-level school counselor pay ranges from $38,751 to $46,584, so aim for at least the 25th percentile if you have strong credentials.
- 2Highlight any additional certifications or specialty training within the school counseling field — employers in SD often pay a premium for expanded scope of work.
- 3Evaluate the full compensation package — in Pierre, benefits like health insurance, continuing-education allowances, and schedule flexibility can add 20-30% to your effective compensation.
- 4Consider starting with a larger hospital system or multi-site employer in Pierre for competitive entry-level pay and structured mentorship, then move to a smaller employer once you have 2-3 years of experience.
- 5Pierre's below-average cost of living means your starting salary goes further here compared to many larger metro areas.
School Counselor Compensation Range
The school counselor wage spread in Pierre is $46,453 ( 119.88%) between entry-level and top earners. Starting at $38,751, experienced hygienists can earn up to $85,204.
Represents the current salary spread across experience levels, not projected career growth rate.
2019 BLS Actual
$28,998
2025 BLS Actual
$37,973
2026 Current Est.
$38,751
2019–2027 Growth
+36.4%
Salary Trajectory for School Counselors in Pierre (2019–2027)
2019–2025: actual BLS OEWS data for this metro area. 2026+: CAGR 2.05% projection.
| Year | Annual Salary | Status |
|---|---|---|
| 2019 | $28,998 | Actual |
| 2020 | $30,044 | Actual |
| 2021 | $31,672 | Actual |
| 2022 | $32,288 | Actual |
| 2023 | $33,857 | Actual |
| 2024 | $33,990 | Actual |
| 2025 | $37,973 | Actual |
| 2026(current) | $38,751 | Estimated |
| 2027 | $39,546 | Projected |
Entry-level school counselor compensation (10th percentile) in Pierre, SD grew 31.0% over 7 years based on actual BLS metropolitan area surveys, rising from $28,998 in 2019 to $37,973 in 2025. By 2027, starting salaries are projected to reach $39,546. New graduates entering the Pierre job market can expect continued year-over-year gains.
Note: Historical values (2019–2025) are actual BLS OEWS figures for the Pierre metropolitan area, sourced from annual Occupational Employment and Wage Statistics surveys. 2026–2026 figures are current estimates, and 2027 values are projections, calculated using a 2.05% CAGR derived from 7-year BLS historical data. Actual salaries may vary based on employer, experience, certifications, and local market conditions.
Starting Your school counseling Career in Pierre
For new counselors in Pierre, local opportunities primarily lie within public school districts, which often employ entry-level counselors based on a step-and-lane pay system similar to that of teachers. Seeking positions within these districts may lead to better financial prospects, especially when combined with relevant qualifications. A master’s degree in school counseling from a CACREP-accredited program, state certification, and relevant internship experience can significantly enhance starting pay. Additionally, the recent influx of mental health funding in K-12 education aims to address high counselor-to-student ratios, pushing the average to a national figure of 1:385. As a proactive strategy in the first few years, aspiring counselors should participate in networking opportunities and professional development activities through associations like the ASCA, fostering a smoother salary progression as they navigate this essential yet challenging profession in SD.
More salary data for Pierre, SD:
Frequently Asked Questions
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Written by Maria Gonzalez, M.Ed.
Content Lead
Maria has over 10 years of experience in school counseling. She specializes in academic and emotional support for high school students. She works at a public high school in California.
Methodology & Data Source
Entry-level salary figures on this page are 2026 projections based on the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2026 release. The 10th percentile (entry-level) is used as the starting salary benchmark for new school counseling graduates. A 2.05% compound annual growth rate (CAGR), derived from 6-year national BLS wage trends, was applied to project current 2026 entry-level compensation in Pierre. Program costs are averages and actual tuition varies by institution. ROI calculations are simplified estimates.
Data Sources & Methodology
Salary data for Pierre is estimated from official BLS state-level occupational wage data (2025), adjusted for regional cost-of-living differences using BEA RPP (Regional Price Parities).
2026 figures are projected from 2025 BLS data using a compound annual growth rate (CAGR) of 2.05%, derived from historical BLS wage trends for school counselors (SOC 21-1012).
Compiled and verified by Maria Gonzalez, M.Ed., a licensed school counselor with 10+ years of clinical experience. · View source data at BLS.gov